Building Stories in Space

While working at The Brand Experience, I was given the task to create a workbook for a conference   that my boss was presenting The Brand Experience's design process. The goal of this workbook was to create a hands on activity for the viewers to understand the process of The Experience Model. This model is then expanded on throughout the workbook with examples and definitions to compare the similarities of the Human Communication Framework and the Theme Park Framework. At the end, the audience will complete a questionnaire to help them create a drawn plan of their story built into          an environment.